
Maison Francis Kurkdjian 724 is a luminous, clean, and modern fragrance inspired by the rhythm of urban life. Crafted to evoke the freshness of crisp linens and the energy of a city that never sleeps, 724 wraps you in a sheer, comforting aura that feels both vibrant and serene. It opens with a bright burst of aldehydes and Calabrian bergamot, giving it an airy, sparkling quality. The heart reveals a bouquet of Egyptian jasmine, sweet pea, and mock orange, lending a soft floral elegance. In the dry-down, sandalwood and white musk create a warm, skin-like finish that lingers with understated sophistication. Whether for day or night, 724 is the essence of polished minimalism—perfect for those who appreciate subtle elegance and effortless style.